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He conceived the idea of making a lollipop and presented the idea of making lollipops to the company owners. However, the investors left the company. He took charge, built the machines and went ahead to create them and renamed it Chupa Chups.
He felt that at that time sweets were not designed for the children and thus, the idea clicked and everyone loved it. Shopkeepers kept it at the cash counters so that the children could pick it up and try them!
In s, it expanded to the North American and European markets and in ; it expanded to most Asian countries including South Korea.
Chupa Chups Company got huge success and within five years, the sweets were being sold in , outlets. In , 4 billion lollipops were sold in countries in a year.
In the later stage of its marketing strategy, celebrities like Madonna were hired to advertise the product. Chupa Chups is easing itself into an influencer economy that some industry observers believe is about to buckle under the weight of its own contradictions.
The brand has increased how much it spends on influencer marketing without knowing about the delivers. Talent agents are more frequently to using the CPE metric to set rates for their clients, but they are not using it solely as a means of selling influencers to brands.
The product manager Ruxandra Maria stated that the company expect influencer activity is to convert into sales directly at this early stage.
Fraud in the marketplace is common and extreme enough. Thus, it is highlighting why the brand has tried to remain vigilant with regard to the quality of the influencer, effectiveness among users, attention of users and the value to the business.
Before working with any influencers, the brand plans to do more due diligence for moving forward. It includes a closer look to the content that they are posting related to products and how they interact with their fans such as the consistency across the videos, the post of the influencers will be one area of the marketing strategy, which tends to its marketers home in on.
Three years after with its first influencer, Chupa Chups has yet to commit wholeheartedly to a technique that the unfettered growth of the social media has warped.
That mentions for their brand. They achieved 86 percent from the marketers. They admitted that they do not know how the influencer fees are calculated.
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